I alluded to this book in another post. but I love this book because it’s not your typical “This is how to do social media” book with unrealistic expectations and the same generic advice.
I like it because Gary teaches you the technique of marketing on social media, not a specific strategy.
Most other books or blog posts say “This is what Company X does and they got a million Likes, so that’s what you should do.”
Gary’s response would be “No.”
The book’s emphasis centers around a core of:
- Knowing your story
- Knowing the platform
- Learning how to combine #1 and #2 to engage with the right people in the right…
Social Media Marketing is Not Just Posting Weird Cat Videos & Memes…But Most Businesses Don’t Get It
Alright confession: I wrote these blogs as part of the #garyveechallenge, in which I challenged myself to produce content following Gary Vee’s master strategy for content domination in about 2 hours a day (or less)…but I got busy…and also I found pecans
But anyway…
My point in writing this is to explore my new approach to social media marketing courtesy of Gary Vaynerchuk’s book “Jab, Jab, Right Hook”
You see, I’ve built in “social media marketing” for a while…over 5years to be exact (I managed volunteers for a MySpace, for crying out loud!!)
But no matter what I read, advice for social media marketing was…
If you’re a business or brand trying to get at least $1 on the Internet or one more Like on a Facebook post, almost every marketer on the planet will tell you:
“You need more content.”
Marketing experts will tell you to create:
A blog
An email newsletter
A website
Social media
And on and on….
At some point, you’re gonna run out of stuff to say.
When those Internet “gurus” share that Lambo or laptop from the beach while inviting you to join them if “take this one course” or “attend this one webinar”, we all know they are selling a dream.
A dream that most of us know we won’t achieve.
Yet, they still do it….and are making lots of money doing it.
So, what is it about these Internet “gurus” that allows them to sell a dream, even if we don’t really believe them?
Because an Internet “guru”, is no different than me or you, except in one major area: Marketing
They know how to sell a dream. …
There are A LOT of ways to make money:
Creating an online business
Stock
Affiliate marketing
Freelancing
Bitcoin
Peer-to-peer lending
Flipping on eBay
Creating an app
Writing an eBook
…and I could go on and on
But, here’s the thing….If you chase all of these methods, you will end up broke and distracted.
I know because I tried…and failed at a lot of them…or rather I would plan a “get rich scheme”, get all hyped up…for a day…and then either chase another idea the next day or scrap everything and try a new idea the next…or make elaborate plans that led to procrastination. …
At the beginning of 2020, I had a business idea: Own a virtual call center.
I’ve done call center work for over three years, customer service for over 6 years, and got certified in insurance and tech support…so naturally I would want to own a call center.
But, that dream died yesterday….right before the new year.
Now to own a virtual call center, you don’t just start hiring agents. You need an infrastructure.
So for that, I turned to Arise.
All I would have to do is get my LLC, follow through the Arise program, and start recruiting.
It would only cost $300-$400…still a stretch for me..but doable..and much less expensive than a franchise. …
If you’re a broke nerd, 2020 was an interesting year.
As I’ve shared before, 2020 was the year, I was laid off, furloughed, unemployed, and shifted to a work from home job after building my own in-home call center.
But, 2020 was also the year I started learning about money.
Not just “how to start a side hustle”, but I’m talking WEALTH.
And it was because of these 5 books
PS And no, these aren’t the “woo woo” types of books. I have no problem with those books but I needed new money books in 2020
Chasing the Right Stacks: 3 Easy (But Not Obvious)Lessons 2020 Taught a Broke Guy About Making Money
Over the past year, I’ve made a serious attempt at learning about how to get money.
Not just a better job. I’m talking about YouTube “get 7 figures and brag about it about from my luxury house while I ask you to buy my course in an annoying YouTube ad” kind of money.
I’ve come up with all kinds of ideas, experiments, schemes, and plans. (Most of which hasn’t worked by the way.)
But, there have been three principles that have stuck with me over the past year. I see these principles have been repeated over and over from people that have lasting wealth….meaning …
Alright, so if you have seen my last few posts on here (Chances are, you haven’t…but don’t tell my ego that)..you might have seen that my plan to create a side hustle from scratch in 30 days derailed.)
Well, not really derailed…more like I tried stuff and instead of following with the book “Side Hustle: From Idea to Income in 27 Days” day by day…I got off track and did my own thing.
Here’s what happened:
My original intent was to create 3 side hustle:
- Resume template business
- Udemy course on how to get a remote customer service job
- Some vague idea of…
(This post is from my experiment to build a side hustle from scratch in 30 days following the book “Side Hustle: From Idea to Income in 27 Days)
Another intriguing idea in the book by Chris Guillebeau is the concept of “next-level ideas” while building your side hustles . This is building more profit on top of your side hustle
On Day 2 of my side hustle journey, I talked about “high-potential ideas”. These are high-value ideas that you can turn into a profitable side hustle without investing a lot of money or time to launch.
For example, creating an T-shirt company based around soccer player would not be ideal for me. …
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